1/11/2024 0 Comments Noteworthy promotions![]() In 2012, pizza chain Hell Pizza received international media coverage for launching the “Pizza Roulette” challenge, where customers could request to have 2 drops of ghost pepper chili sauce added to one slice of their pizza. Okay, that might be a slight exaggeration. Threaten to Burn Your Customers’ Mouthsĭid you know threatening your customers can be really profitable sometimes? They’re the types of things most restaurants aren’t willing to do, and as a result, they have the potential to result in massive growth for your restaurant business. These viral promotion ideas will require a bit more creativity, time, or investment. In this section, however, we’re swinging for the fences. Many can be done repeatedly and only take a few minutes to set up. Most of the ideas in this guide focus on taking simple actions that will result in moderate bumps in attention. The goal of running a restaurant promotion is to grab attention. If you’re willing to experiment with some of these ideas, test their effectiveness, and then double down on what works, you can hit some incredible growth numbers over the next 12 months. We’ve seen many of our restaurant partners double their monthly revenue within a year by adding in the right promotion strategies. and makes it significantly more profitable. It takes all the hard work you are already putting into your restaurant business - all the branding, marketing, customer service, menu optimization, etc. When done correctly, great restaurant promotions get people in the door AND keep them coming back. These are the types of things you want to be evaluating when running a promotion. Was the campaign profitable despite the discounts?.Did your regulars bring in new customers with them?.Did your customers spend more than they usually do?.What’s important is that at the end of this campaign, you understand exactly how successful your promotion was. The platform does all of these things automatically through our software, but you can do these manually as well. Track who redeems these offers online and offline.Send one follow-up message the next day.Send them a text or email with the offer details.Create a limited-time offer for each customer based on order history.There are different ways to solve these problems, but to give you an idea, here’s one type of successful promotion campaign we run with many of our restaurant partners: There is no system in place to track and measure the promotion results.There is no fixed window for running the promotion as an experiment.The offer isn’t being sent out to the right people and places.There’s often no strategy behind the promotion offer.There are some big problems with this process: Highlight the discount in the restaurant and online.Most restaurant owners have tried to run a promotion at some point.
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